WTOIP Global - Help Foreign Tech Startups Launch Business in China

Apart from the most obvious language barriers, the laws and regulations that startup s should follow, the financial support of startup companies   and the localization construction in China are the common barriers in   starting a business in China . First, N ot Clear to the Chinese Laws and Regulations  for Startups and IP Protection . If a startup wants to complete a lot of complicated documents and procedures in China, it is quite difficult and will take a long time . During this period, foreign startup companies may face huge losses in money and technology due to problems such as market technology plagiarism and lack of awareness of IPR  protection. Thus , if you want to launch  business in China, you must quickly find an institution  that  can help to solve the problems of China’s rule and  law  for startups as well as the intellectual property protection, to help your compan y   set up  business in China. Seco...

In terms of business opportunities, China stays one of the strategic development destinations for many foreign companies. In spite of the stable economic growth and vast potential market, a lot of potential investors consider China a huge opportunity in company with distinct uncertainty and challenges. Statistics through the last few years revealed that international companies still had strong intention to start business in China . Yet many of them have been hindered by issues such as what type of entity to register, how to file the registration to the designated authority, what documents should be arranged, what certificates should be applied for your specific type of business, which should be carefully considered and well planned beforehand. The best way to eliminate such uncertainty and challenges is to study and understand, either on your own or with professional support. Hence prior to entering the China market, it is often advisable to find a reliable local partner to help ...

China has the largest industrial robot market in the world since 2013, and its share continues to expand. The demand for replacing manpower with robots is increasing and will be to grow rapidly. According to the report of International Robotics Association, in 2017 to 2020, the annual average sales volume of robots in China will be 148,000 units, with a compounded annual growth rate of 21%. The global market share of Chinese robot is expected to rise from 27% in 2015 to 39% in 2019. It will be a good chance for foreign startups to start business in China . Sales of Industrial Robots in China Sales Proportion of Industrial Robit in China in 2019 According to the statistic from GGII, the automobile industry is the most widely used industry of industrial robot in 2016, accounting for 38%. Followed by 3C, metal manufacturing, plastic and chemical products, food and tobacco and beverages, accounting for 21%, 15%, 8% and 1% respectively. Domestic Brand Market Share Downstrea...

Within China, rising incomes, increased consumer spending and an increasingly open business environment have all helped to make the Chinese market increasingly attractive to foreign tech startups. Similarly, declining sales in their home markets has forced many US and European companies to relocate China to the center of their long-term global growth strategies. But starting a business in China is not an easy job, and in my view, there are several key factors for foreign tech startups to successfully start business in China. Understand Chinese Customers WTOIP do research on foreign tech startups, and also mentor in the IPIEC Global in Guangzhou to help foreign entrepreneurs to start business in China. We believe that the first key obstacle for them is to understand Chinese customers, to understand what the customers really want. However, understanding customers’ needs is getting harder, not easier. Nowadays you have to look beyond your core business and understand your customer...

There is no doubt that you have to spend time on competitor analysis if you care about your business. Doing this, you may realize many things that you didn’t realize before about the market in which you are entering. The China market is favorable in terms of its great opportunities and fierce competitions. If you’re going to start business in China , then you need to analyze your future competitors all the more in order to know how do they do their business and what they are focusing on. What is Competitive Analysis A competitive analysis is a research made in order to better understand the competitive landscape and estimate opportunities, weaknesses, threats and strengthens of competing industry players, to optimize future business activities and utilization, such as marketing, product, sales or alike. The trick of competitive analysis is to find the tactics and methods that are used by your competitors. Why Competitive Analysis Always Matters Competitive Analysis is quite i...

It's a dream for nearly any foreign startups to enter China market. The country's massive population of more than 1.3 billion, of which 730 million are currently connected online, is attractive to almost any enterprise looking to expand and scale. But, China is a unique market that the way it worked in another country may not work here. So it makes it hard foreign startups to start business in China as they must redesign a solution that’s localized for its own demographic. And below are some common challenges foreign startups may face when starting business in China. Not Understanding the Market as Locals Product and market strategy often depends on intuition about the way users or clients will react or behave, but foreigners don't have such intuition, even if they can speak the language. Staying in touch with the market is becoming increasingly important, and they are getting out of touch by being abroad. So foreign startups have a competitive disadvantage whe...

China is a place full of both opportunities and competitions. Mass entrepreneurship and innovation encourage more people to start business in China , but also making it more difficult to find a new business idea. Successful entrepreneurs use their imagination every day to make new decisions to make the world a better place. But how do they do it? Here are seven ways to keep your mind fresh and open so you can generate an idea to start business in China. Learn by Doing If you want to be an entrepreneur, get out there and do something.  Get involved in cool projects, programming, interdisciplinary events. Broaden your mind and meet people from all backgrounds. Go to work in a seemingly unrelated field. Branch out and try new things Inspiration strikes at the intersection of different things. Whether it’s taking up a new hobby or traveling to another city, you expose yourself to more problems and more possible solutions. Meet New People Go out and meet...

Technology is now changing the world. For people with technical experience and background, one of their dream maybe start their own business. Many of you do know that China has become the world's second largest economy, constituting a super driving force as to the global economy and technological innovation. So China is becoming one of the perfect destinations, and below are some basic steps for tech startups to start business in China . Know Your Target Customers Often, many tech startups which focus on technology upgrade may not take into consideration about why and how their target customers use the product. All they care about is jumping in the development from the get-go. It’s much easier to get busy instead of being premeditated, prudent, sober. However, investing in the preparation stage without a right direction will only bring disproportional results down the road. Which problem is the product really trying to solve? And who are the real target customers? Th...

A great business pitch is among the first of many hurdles a foreign startup must jump to start business in China . For every 1,000 pitches an investor hears, he or she will fund only 100 of them. Statistically, the odds for success are not great. You can beat the statistics, however, by crafting a pitch that that turns heads and gets funded. Sometimes you only get 10 minutes to pitch your business opportunity to the investors, and below is a format have been successfully used by most contestants from IPIEC Global , an international innovation & entrepreneurship contest organized by WTOIP . Problem: Show a problem to solve, ideally one that investors will understand immediately, and relate to. This is very important to start business in China as, if presented well, sparks the interest of the investors. Angels and VCs are looking for disruptors and if you present them with an idea that tackles an important problem you will have their attention. S...

The China market grows more compelling by the day, drawing more and more companies into this eastern land. However, before you start business in China , are you familiar with the challenges someone faces when starting a new business in China? To lower the risk, here are essentially four things you need to learn before you start business in China. Know about the Market Many a times, startup owners don’t research on what their market actually want. They simply make decision based on personal experience or current trend instead of conducting market research, and ultimately spend much time adjusting strategies and change products. So learn and study your target market as closely and as deeply you can and then polish up your offering to the exact demands of your market. Know about the Product Too many entrepreneurs rush towards announcing their products or services without actually understanding their own offering. Just like market researc...

Ask any small business owner is it difficult to start your own business, and you’ll likely get a wide range of answers. For some entrepreneurs aren’t good at running business, and have no experience of how to navigate through the complex procedure, it may be a difficult task. So what should you prepare to start business in China ? Have a Full Understanding of Yourself The first think is your own mentality. If you want to get rich quickly, maybe you are not suitable for entrepreneurship. Entrepreneurship is a long-term process. Someone who is eager to make money is difficult to persevere in the earliest tough days of entrepreneurship. And this has basically become a common failure of entrepreneurship. Secondly, evaluate how much risk can you afford to take. Entrepreneurship and risk are coexisting, especially under the fierce competition in the China market, people who think they can only succeed without failure may not be suitable to start business in China. Finall...

No two leaves are alike, so are entrepreneurs, but great entrepreneurs still have some common characteristics that lead to success. Since last year, we have reviewed a variety of entrepreneurial stories, and summarized five key characteristics for the sucessful entrepreneurs in the field of innovation and business sectors. We hope this insight can help foreign startups better understand how to start business in China . They Like Sharing Their Passion With People Around Them Entrepreneurs understand that they can not run business alone. Gautam Gupta, CEO of NatureBox, has said: "In a long period of time when you start business, you are going to work very hard and experience tough days. So for this time you have to share similar values with your colleagues, which will finally convert into a positive customer experience, and that’s the secret of successuflly starting your business.” They Know Themselves Well Only when you know enough about your strengths and weakness...

A good trademark represents the company image, in addition, a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business. For foreign startups who want to start business in China, how should startups choose trademarks? Understand Trademark Elements First of all, the composition of trademarks is diverse, what kind of element can be used as a trademark. Traditional trademarks are mostly text, symbols, graphics or graphic compositions Modern trademarks have included sounds, colors, animations and 3D shapes By now in China, most of the trademarks are in the form of text, graphics, or graphic compositions. In fact the elements of the mark can be more creative anti-traditional. Such as sound trademark, color combination trademark, 3D trademark, and even smell, touch trademark. When companies choose a trademark, try to open your minds and choose richer elements as your ow...

When startups raise money, a founder and a co-founder have to contact different investors, show their talents to attract investments. Usually we heard about several terms like seed round, Series A,B,C. What does they mean in startup funding process? In one word, the company receives money from venture funds that focus on specific growth points at specific sizes. Let’s explain a little more about them below: Seed round This is usually a small amount of money (Generally USD 70,000 to 150,000) given to a person or a team to give it the momentum it needs to turn its initial idea to product. Normally, they will have a concept and will know that it has potential viability on the market, but they won’t have a working prototype yet. Investment orgonizations hardly involve this round, but individual angel and incubator foundation focuses on this part. Series A When a product have sufficient data and the business model has been verified preliminary, they can seek funding from a ...

Foreign entrepreneurs are full of great ideas and powerful ways to implement them, but in China, starting a new business is always not easy. One of the most frequent questions to entrepreneurs is "How do I find the money to start my business in China?" I’m not going to explain much about the traditional solutions such as bank loan, trade equity or venture capital. Here I’d like to focus on 4 newest ways that getting popular in China these days: Start a crowdfunding campaign online Crowdfunding is an attractive alternative to traditional funding. This newest source of funding can help entrepreneurs launch their companies without much capital investment. Here people make online pledges to your startup during a campaign for proof of concept, early idea validation and even customer pre-orders. With the right crowdfunding platform and ample promotion, a crowdfunding campaign has the potential to raise quite a lot of money in a very short amount of time. Request a ...