WTOIP Global - Help Foreign Tech Startups Launch Business in China

A good trademark represents the company image, in addition, a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business. For foreign startups who want to start business in China, how should startups choose trademarks? Understand Trademark Elements First of all, the composition of trademarks is diverse, what kind of element can be used as a trademark. Traditional trademarks are mostly text, symbols, graphics or graphic compositions Modern trademarks have included sounds, colors, animations and 3D shapes By now in China, most of the trademarks are in the form of text, graphics, or graphic compositions. In fact the elements of the mark can be more creative anti-traditional. Such as sound trademark, color combination trademark, 3D trademark, and even smell, touch trademark. When companies choose a trademark, try to open your minds and choose richer elements as your ow...

China's IP laws and regulations are increasingly reflecting international standards. They have made continuous effort to strengthen the protection and enforcement of intellectual property rights. However, starting business in China is still challenging, problems like lingering issues with China’s IP legal framework in areas such as trade secrets, uneven enforcement, and significant procedural barriers that frustrate company efforts to protect IP in China. At the same time, counterfeiters and infringes in China still exist. They often exploit procedural loopholes, proactively seek to invalidate legitimate patents and trademarks. So if you don’t adopt preventive measures to protect your IP, you expose your business to unnecessary risks. Here are some common ways: Register IP in China in Time IP rights are territorial, that is they only give protection in the countries in which they have been granted or registered. If you are thinking about starting business in China, th...