What Should You Need To Know Before You Start Business In China?


The China market grows more compelling by the day, drawing more and more companies into this eastern land. However, before you start business in China, are you familiar with the challenges someone faces when starting a new business in China? To lower the risk, here are essentially four things you need to learn before you start business in China.

Know about the Market

Many a times, startup owners don’t research on what their market actually want. They simply make decision based on personal experience or current trend instead of conducting market research, and ultimately spend much time adjusting strategies and change products. So learn and study your target market as closely and as deeply you can and then polish up your offering to the exact demands of your market.

Know about the Product

Too many entrepreneurs rush towards announcing their products or services without actually understanding their own offering. Just like market research above, learn as much as you can about your product. Find out what values it delivers and what niche market problems it can solve. Sometimes, what you think about your product may be different from what your customers think. So conduct a customer research on your product and understanding it from the perspective of your users.

Learn How to Generate Cash Flows

Unfortunately, I think most of the small business owners do not know how their business will make money. So before starting your business, make sure to figure out how your business model can generate profit and where you can get external funding if you lack money especially in the beginning stage.

Protect Your Intellectual Property

Since the intellectual property system will grant protection only to those who file first in China, regardless of the use or intent to use. If you don’t adopt preventive measures to protect your IP, you expose your business to unnecessary risks.

So you need to learn a lot to turn your idea into reality and protect it for further growth. Comparing with many other countries and regions, starting business in China is a complex procedure in China that requires proper planning and execution, and thus I would not recommend doing this on your own.


WTOIP Global provides comprehensive entrepreneurial and legal services to our clients, helping foreign tech startups start business in China with no legal hurdles. Services include preliminary project feasibility study, potential business partner pitching, one-stop intellectual property solution plan, local incorporation registration and application for government funding. If you are interested in starting business in China, just contact us.

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