WTOIP Global - Help Foreign Tech Startups Launch Business in China

China is a place full of both opportunities and competitions. Mass entrepreneurship and innovation encourage more people to start business in China , but also making it more difficult to find a new business idea. Successful entrepreneurs use their imagination every day to make new decisions to make the world a better place. But how do they do it? Here are seven ways to keep your mind fresh and open so you can generate an idea to start business in China. Learn by Doing If you want to be an entrepreneur, get out there and do something.  Get involved in cool projects, programming, interdisciplinary events. Broaden your mind and meet people from all backgrounds. Go to work in a seemingly unrelated field. Branch out and try new things Inspiration strikes at the intersection of different things. Whether it’s taking up a new hobby or traveling to another city, you expose yourself to more problems and more possible solutions. Meet New People Go out and meet...

Technology is now changing the world. For people with technical experience and background, one of their dream maybe start their own business. Many of you do know that China has become the world's second largest economy, constituting a super driving force as to the global economy and technological innovation. So China is becoming one of the perfect destinations, and below are some basic steps for tech startups to start business in China . Know Your Target Customers Often, many tech startups which focus on technology upgrade may not take into consideration about why and how their target customers use the product. All they care about is jumping in the development from the get-go. It’s much easier to get busy instead of being premeditated, prudent, sober. However, investing in the preparation stage without a right direction will only bring disproportional results down the road. Which problem is the product really trying to solve? And who are the real target customers? Th...

A great business pitch is among the first of many hurdles a foreign startup must jump to start business in China . For every 1,000 pitches an investor hears, he or she will fund only 100 of them. Statistically, the odds for success are not great. You can beat the statistics, however, by crafting a pitch that that turns heads and gets funded. Sometimes you only get 10 minutes to pitch your business opportunity to the investors, and below is a format have been successfully used by most contestants from IPIEC Global , an international innovation & entrepreneurship contest organized by WTOIP . Problem: Show a problem to solve, ideally one that investors will understand immediately, and relate to. This is very important to start business in China as, if presented well, sparks the interest of the investors. Angels and VCs are looking for disruptors and if you present them with an idea that tackles an important problem you will have their attention. S...

The China market grows more compelling by the day, drawing more and more companies into this eastern land. However, before you start business in China , are you familiar with the challenges someone faces when starting a new business in China? To lower the risk, here are essentially four things you need to learn before you start business in China. Know about the Market Many a times, startup owners don’t research on what their market actually want. They simply make decision based on personal experience or current trend instead of conducting market research, and ultimately spend much time adjusting strategies and change products. So learn and study your target market as closely and as deeply you can and then polish up your offering to the exact demands of your market. Know about the Product Too many entrepreneurs rush towards announcing their products or services without actually understanding their own offering. Just like market researc...

Ask any small business owner is it difficult to start your own business, and you’ll likely get a wide range of answers. For some entrepreneurs aren’t good at running business, and have no experience of how to navigate through the complex procedure, it may be a difficult task. So what should you prepare to start business in China ? Have a Full Understanding of Yourself The first think is your own mentality. If you want to get rich quickly, maybe you are not suitable for entrepreneurship. Entrepreneurship is a long-term process. Someone who is eager to make money is difficult to persevere in the earliest tough days of entrepreneurship. And this has basically become a common failure of entrepreneurship. Secondly, evaluate how much risk can you afford to take. Entrepreneurship and risk are coexisting, especially under the fierce competition in the China market, people who think they can only succeed without failure may not be suitable to start business in China. Finall...

No two leaves are alike, so are entrepreneurs, but great entrepreneurs still have some common characteristics that lead to success. Since last year, we have reviewed a variety of entrepreneurial stories, and summarized five key characteristics for the sucessful entrepreneurs in the field of innovation and business sectors. We hope this insight can help foreign startups better understand how to start business in China . They Like Sharing Their Passion With People Around Them Entrepreneurs understand that they can not run business alone. Gautam Gupta, CEO of NatureBox, has said: "In a long period of time when you start business, you are going to work very hard and experience tough days. So for this time you have to share similar values with your colleagues, which will finally convert into a positive customer experience, and that’s the secret of successuflly starting your business.” They Know Themselves Well Only when you know enough about your strengths and weakness...

A good trademark represents the company image, in addition, a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business. For foreign startups who want to start business in China, how should startups choose trademarks? Understand Trademark Elements First of all, the composition of trademarks is diverse, what kind of element can be used as a trademark. Traditional trademarks are mostly text, symbols, graphics or graphic compositions Modern trademarks have included sounds, colors, animations and 3D shapes By now in China, most of the trademarks are in the form of text, graphics, or graphic compositions. In fact the elements of the mark can be more creative anti-traditional. Such as sound trademark, color combination trademark, 3D trademark, and even smell, touch trademark. When companies choose a trademark, try to open your minds and choose richer elements as your ow...