4 Things Foreigners Should Consider before Starting Business in China



These years, starting business in China has become one of the most popular topics in the startup sector due to the fast development of the economy. Generally speaking, it’s not easy for foreign startups to start business in China, but they have their natural advantages that may help them survive under the fierce competition. Here are 4 tips for foreign startups when considering starting business in China:

Stick to what you are good at

Doing what you are familiar with is always the fastest and safest way to start your own business. You don’t have to spend time learning the market, product and the network, and you have known the best way to market and sell it to target customers. Even though the market environment is different, similar business mode should share something in common, thus it will be easier for foreign startup to survive and develop their own business in China.

Find a trustworthy local partner

When talking about starting business in China, the first impression from many foreigners is the complex and unclear regulations from many different government agencies. But the truth is, not only foreigners, but also Chinese local have the same feeling. To save your time, the best way it to find a trustworthy local partner company such as WTOIP Global to navigate through all the process. Remember don’t only judge by the price, compare with several companies with high reputation, then choose the best one based on their solutions.

Introduce the advance management and enterprise culture

European and American companies have some advantages in the enterprise culture and management, especially in technology sectors. As you know the entrepreneurial atmosphere in China is so intense that a rigid management system and a competitor's poacher can make the employee's quit rate very high. By introducing more transparent and meritocratic cultures into Chinese companies, you can inspire and infect employees in this way and spur them to fight for startups.

Often Return Home to get the latest trends


After you start business in China, don’t forget to return to your home country and get to know the latest information about the industry, this is also an advantage for you. For tech startups, the business sense of smell is very important and it is an important accomplishment that others can't give you. As you can imagine, when you're locked in a door, a good chance is looking elsewhere. If you broaden your horizons, you will be able to gain a higher platform and build wider social relationships.

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